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IM Platform Buzzoole opens in US and joins forces with Flixel (Cinemagraph)

2018-01-26 IM Platform Buzzoole opens in US and joins forces with Flixel (Cinemagraph)

Buzzoole crosses the Ocean and signs new partnerships

-Influencer marketing platform Buzzoole continues its international expansion announcing the opening of a new office in US (NYC). 

-Simultaneously it joins forces with Canadian cinemagraph solution leader Flixel to boost performance of influencer marketing campaigns.

New York, Jan 26th, 2018 - Influencer marketing platform Buzzoole continues its international expansion announcing the opening of new offices in New York City.

“The US market is a strategic growth opportunity that comes shortly after our UK expansion in late 2016, that has resulted in tremendous growth - commented Fabrizio Perrone, founder and CEO at Buzzoole - and we’re very excited to welcome Jenni Morrison, just appointed as US Sales Director.”

In the meantime the company joins forces with award winning Canadian cinemagraph solution leader Flixel to provide Buzzoole creators with a new tool and to enable them create more effective and thumbstopping branded content.

”Buzzoole mission is to create meaningful connections between brands, content creators and their audiences. In order to do so, one of our key priorities is to provide our creators and our brands with the best tools to produce thumb-stopping content that resonates with audiences worldwide - commented Cristina Spinelli, Head of Partnerships at Buzzoole - Cinemagraphs are the perfect visual medium for a mobile first world where users' attention on a newsfeed lasts no more than 3 seconds. Thanks to our exclusive partnership with Flixel, an award winning company and global leader in the space, our influencers can now easily make compelling moving images. Brands working with us can have access to content that instantly capture and hold attention in ways that still photos can't, at a cheaper cost than video."

Combining the words “cinema" and “photograph”, a cinemagraph is in fact a still photograph in which a minor and repeated movement occurs, forming a video clip. Both influencers and brands can benefit a lot from this tool: it’s been found that cinemagraphs, including animated GIFs, on one side can increase the creators’ creativity and the engagement rate of their contents, as a consequence; on the other hand, it produces higher transaction-to-click rates while driving down costs for advertisers. 

“Top influencers know that cinemagraphs have quickly taken their place alongside photo and video as the world’s most exciting new visual medium,” said Robert Lendvai, CMO at Flixel. “Our pro-level suite of cinemagraph apps and web services, makes the creation of these stunning images remarkably easy to do. We’re excited to see what the Buzzoole community creates with Cinemagraph Pro. We know the results will be spectacular.”