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The Art and Science of Influencer Marketing

Technology driven Influencer Marketing that works for every strategy. Buzzoole offers a 360 degree solution for brands, agencies and media partners.

We work across all Creator tiers and platforms to deliver long-term and campaign specific impact.

how it works


Utilise influencer marketing at all stages of your customer journey to deliver measurable value (ROI).


Reduce campaign costs and delivery time through platform automation.


Access the world's largest creator community.


Receive detailed reporting and analytics across all investment KPIs.

How it Works

We operate all over the world

Registered Creators

In 176 countries and across all platforms

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sample report


Real-time measurement and reporting

Buzzoole uses proprietary technology to understand and measure the effectiveness of Influencer Marketing investments

  • Real-time reporting across all KPIs
  • E-commerce and conversion tracking
  • True Reach and Brand Uplift - powered by Nielsen
  • Sentiment Analysis

Trusted by the best brands

absolut avon alfa amazon bacardi becks ceres canon corona samsung
enel estee lauder ferrero ford haagen dazs huawei kfc lexus lg magnum
nike nissan renault seat sony starbucks swatch three-mobile tommy hilfiger vodafone

Chosen by leading agency holding groups

groupm omnicom publicis interpublic havas dan

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Terms of Service for

Terms and Conditions of Service

The following Terms and Conditions (the "Terms") govern all services provided by Buzzoole Ltd, headquartered in Palladium House, 1-4 Argyll Street, London, England, W1F 7LD (hereinafter, "Buzzoole"), through the site (hereinafter, the "Platform").

Below governs the provision of services from Buzzoole to the Brand and the Influencer.

For the user who registers on the Platform as an Influencer, the respective operating conditions provided for in Section I of this document will apply to them, for the user who registers as a Brand, the service conditions laid down in Section II will apply to them.


Section II - Terms and Conditions of Service for Brands

1. Registration and conclusion of Contract
1.1 To access Buzzoole’s services the user (hereinafter, “Brand”) shall register on the Platform by completing the appropriate registration form. To ensure registration, the Brand must read and accept Terms and Conditions.

1.2 The Terms and Conditions will be effective upon the acceptance by the Brand and will govern relations with Buzzoole for the duration of the contract.

1.3 The Brand is responsible for the confidentiality of its login information to the Platform (username and password) and to report immediately to Buzzoole any loss of exclusive control over this information, taking note of the fact that, in the absence of such notification, the Brand is liable for any action caused by the use of this information.

2. Contract Duration and withdrawal
2.1 The contract is for an indefinite period, subject to the possible withdrawal of either party, which is operated pursuant to the following in Article 2.2.

2.2 The Brand or Buzzoole may withdraw from the contract by giving communication to the other party, at any point in time. Buzzoole may withdraw by giving notice to the Brand’s email address provided at registration-stage and this withdrawal will be effective seven (7) days after notification; the Brand can withdrawal from the contract by sending notice by email to and the withdrawal shall be effective seven (7) days after notification, but not before the conclusion of any Campaigns that are in progress at the time of withdrawal, as in Article 3.

3. Services and Using the Platform
3.1 Buzzoole offers the Brand the opportunity to disseminate, through the Platform, initiatives to promote discussion among the Platform’s users on topics of interest for the Brand (hereinafter, the "Campaigns"), in the manner and terms specified in Articles 4 and 5.

Campaigns are addressed to users (the "Influencer") on the Platform, who will be invited to join the Campaings carrying out activities that promote discussion on topics of interest for the Brand (i.e. publication of content of various kinds with information that relates to the Brand’s product/service) through her/his blogs and/or her/his social media accounts. The Platform recognizes, on behalf of the Brand, a bonus for Influencers who adhere to Campaigns.

3.2 Buzzoole acts solely ad intermediary providing the Platform.Buzzoole allows the Brand to propose its Campaigns to the Influencer, who is identified from her/his profile and is invited via the Platform in accordance with her/his degree of influence in the topic of interest for the Brand. The Brand acknowledges and accepts that the Influencer selected as a recipient of the Campaign may join or not join the Campaing at her/his discretion.

3.3 After the Campaign has been published, the Brand can verify the Campaign’s trend through its personal profile. In particular, in its profile the Brand can view the number of Influencers who have joined the Campaign, the posts made by Influencers through their social media channels and the number of total interactions received from published content.

4. Campaign Budget
4.1 At the time of creation for the Campaign, the Brand sets the maximum spending limit (the "Budget") to be allocated to the Campaign itself; based on the Budget, Buzzoole attaches a number of Buzzoole Credits expendable through the use of the Platform and the services offered by Buzzoole, to compensate the activities of the Influencers who join the Campaign.

4.2 At the end of the Campaign, after the acceptance of the report referred to in Article 5.4 by the Brand, Buzzoole will issue tax documentation for an amount equal to the value of the Budget used for the Campaign. The Brand is required to pay that amount within the time term allowed by the contract.

5. Creation and Dissemination of Campaigns through the Platform
5.1 Campaigns are processed by the Brand in complete autonomy and are conveyed through the Platform to adhere the Influencers who may choose whether or not to participate.

5.2 To proceed with the publication of a Campaign through the Platform, the Brand shall define the following characteristics: maximum spending limit (the “Budget”), duration (start and closing dates), the country of distribution, the type of Influencers to be invited (User, Newbie, Smart, Top, Star, Celeb), the Campaign topic (Target), and the distribution channels (social media networks or blogs).

5.3 Subsequently the Brand shall publish a document containing the conditions for participation in the Campaign and the type of action required from the Influencers (hereinafter, the "Brief").

Buzzoole provides Brand Guidelines for writing the Brief, which are not binding for the latter, the Brand being free to define the content that will be their own responsibility. It is understood between the parties that Buzzoole has no control over content disseminated through the Campaign and the Brand will be the only responsible for the content of the Campaign and the material conveyed through the Platform, as well as the lawfulness of the activities required of the Influencers and relationship with the latter.

5.4 The Brand is aware that by joining the Campaign, the Influencer grants the Brand a non-exclusive license free of charge, without any territorial and/or temporal limitation, for the use of the content published within the Campaign through their social accounts or sites.

5.5 Within 14 days of the conclusion of the Campaign the Brand, through their personal profile, can review a report of the Influencers’ activities who have joined the Campaign and of the Buzzoole Credits used. The report is deemed to be accepted after 30 days from its publication in the absence of any dispute from the Brand.

6. Obligations and Responsibilities of the Brand
6.1 The Brand acknowledges and agrees that is its responsibility to ensure compliance with any rules applicable to the activities performed through the Platform (for example, legislation on advertising and consumer protection), and agrees to not hold Buzzoole responsible for any damage or loss that may be caused by such activities.

6.2 The Brand confirms that it owns all intellectual property rights on the content published and disseminated through the Campaign, including the rights to images and videos, as well as any other rights necessary for the dissemination of such content through the Platform and undertakes to not hold Buzzoole responsible for any damage or loss that may result from actions, complaints or claims operated by third parties for the violation of their rights.

6.3 The Brand grants Buzzoole a free license for the use of its trademarks and the other distinctive signs for the sole purpose of the services through the Platform and for related purposes. Moreover, Buzzoole may disclose the use of its services for the Brand, through its website, social media profiles and press release, including through the publication of the trademarks of the Brand. The dissemination of information relating to the use of the Platform by the Brand through additional channels must be previously authorised by the Brand.

7. Warranties and Limitations of Liability
7.1 Buzzoole will make every reasonable effort to Buzzoole will make every reasonable effort to ensure the Brand has continued and uninterrupted access to the content and services but may not, under any circumstances, be held responsible if one or more of the services are temporarily inaccessible. By way of example, Buzzoole is not liable for the interruption of services resulting from force majeure or malfunction of services resulting from the incorrect functioning of telephone lines, electricity and global and/or national networks.

7.2 Buzzoole can not be held responsible for direct or indirect damages suffered by the Brand or third parties as a result of the use of the Platform, whether caused by an Influencer or third parties. In particular, Buzzoole cannot under any circumstances be held responsible for the activities, statements and content published by an Influencer who takes part in a Campaign and can in no event be held responsible for any damage incurred by the Brand arising from the activities of Influencer.

Buzzoole does not guarantee that the Influencer selected by a Brand’s Campaign will accept or adhere to the rules and/or participation conditions laid down by the Brief.

8. Applicable Law and Jurisdiction Disputes
8.1 These Terms shall be governed by, and construed in accordance with the law of England and Wales.

8.2 The eventual nullity and/or invalidity, in whole or in part, of one or more items, does not affect the other Articles contained in this contract which, consequently, shall therefore be regarded as fully valid and effective.

8.3 The parties irrevocably agree that the courts of England shall have exclusive jurisdiction to settle any dispute which may arise out of, under, or in connection with these Terms, and for those purposes irrevocably submit all disputes to the jurisdiction of the English courts.

Buzzoole Privacy Policy


This Privacy Policy describes how your personal information is collected and handled through the use of the services offered by the website ( hereinafter the “Platform”) by Buzzoole Limited, a private company registered in England and Wales with company no. 10014919 and with registered office at Palladium House, 1-4 Argyll Street, London, England, W1F 7LD (hereinafter “We” or “Buzzoole”). Buzzoole Is a company of the Buzzoole Group, controlled by Buzzoole Holdings Limited, a private company registered in England and Wales with company no. 10203116 and with registered office at Palladium House, 1-4 Argyll Street, London, England, W1F 7LD.

According to the current General Data Protection Regulation, we are the Data Controller of the personal data we collect from you and, therefore, we are legally responsible for the collection, use, and processing of such data. Our aim is to respect and protect all of your personal data in accordance with the applicable current data protection regulations.

This policy explains how we collect, handle and retain your personal data, what kind of personal data we collect and how the user of the Platform (hereinafter “You”) can exercise the rights in regard to such personal data processing.

Personal data collecting, Type of Personal Data and Lawful Basis for the Processing

If you are an Influencer, upon your first registration to the Platform, you will be required to provide us with some of your personal data (e.g. your name, email address, gender and date of birth) and to synchronise one or more of your social media accounts. Please note that sometimes you can also be asked to provide us with additional information. By expressing your Consent upon synchronisation, Buzzoole will also collect from the social media accounts you have selected, the other categories of personal data that you have allowed us to collect from time to time. This may include, in example, Your Friends List, Photos, or post published through your social media account. Please note that the choices made by you at registration may be changed at any time.

As better described in the Terms and Conditions you are asked to accept for the provision of our services, Buzzoole will process the personal data provided by you and the personal data acquired through your synchronised social media account/s to process your profile and identify you as an Influencer in certain areas of influence.

All the above personal data are collected and processed for the sole purpose of providing the services you have requested, as the creation of your profile as an influencer is necessary to make you participate to the Influencer Marketing Campaigns.

If you are a Brand, an e-mail address and the creation of a password will be requested upon the first registration to our Platform to access your profile. Each data we collect from you at this stage is necessary to provide you with our services.

Furthermore, we inform you that Buzzoole may use the e-mail address you have used to register into our Platform to send you specific communications finalised to enhance your user experience and to suggest you further functions available on such Platform.

Finally, Buzzoole may use your e-mail address to send newsletters and inform you of our new products or of any commercial offer you may be interested in, according to your profile and choices. In this case, we process and hold your personal data just because we have a legitimate interest to do so, but you will able to suspend the reception of such communications at any time, just by following the instructions contained in each communication or by e-mailing us at

Who can access your personal data

All personal data collected are processed by Buzzoole manually or through the use of specific software.

Only for purposes strictly connected to the provision of the services you have requested, your personal data may be also communicated and transmitted to third parties, as the Brands that use the Buzzoole’s Platform, services providers, consultants, related companies, controlled or controlling companies of the Buzzoole Group. Each third party, as above indicated, shall process your personal data as Data Processor except for the Brands, that shall process your data as an independent Data Controller.

For how long We retain your personal data

Your personal data shall be retained for a period strictly necessary for the use and the purposes described above.

Particularly, each data shall be retained for as long as the contract for the provision of the services you have requested is not terminated. At the end of such contract, Buzzoole shall cancel any data collected from the synchronisation of the social media accounts you have asked us to synchronise. All the personal data connected to the use of our services, as the participation to Campaigns, Buzzoole Credits granted, contents created and published by you for such Campaigns, shall be retained as long as required by the applicable regulations, laws and regulatory reporting purposes. At the end of each prescribed period, we shall cancel any personal data which is no longer necessary to retain.

How to exercise your rights

Pursuant to the GDPR, you may exercise certain rights in regard to the personal data we collect and process. Please do not hesitate to get in touch with us, should you want to exercise one of the followings:

  • Right to be informed. This is your right to be provided with clear, transparent and easily understandable information about how We use your information and your rights.
  • Right of access. This is your right to obtain access to your information. For example, this includes the right to check that We’re using your information in accordance with data protection law.
  • Right to rectification. You are entitled to have your information amended and/or implemented if it is inaccurate or incomplete.
  • Right to be forgotten. You are entitled to request the deletion or removal of certain of the information that We hold about you.
  • Right to restrict processing. This right enables you to 'block' or 'suppress' further use of your personal data. When processing is restricted, we may be still able to store your personal data, but will not use it further.
  • Right to data portability. You have the right to receive a copy of your personal data in an accessible and transferable format so that you can use it across other service providers.
  • Right to issue a complaint. You have the right to issue a complaint regarding how We process your information with the national data protection authority (
  • Right to withdraw consent. If you have given your consent to anything We do with your personal data, you have the right to withdraw that consent at any time. Withdrawing consent will not, however, make unlawful our use of your personal data while consent had been given.
  • Right to object to processing. You have the right to object to certain kind of processing, including processing for direct marketing and advertising.

How to get in touch

If you wish to exercise any of these rights, please get in touch with us by sending an e-mail with attached the copy of a Valid ID to

We also inform you that we have appointed a Data Protection Officer to protect the processing of your personal data. Should you need to contact our DPO, please send an email to or send a letter by post at Palladium House, 1-4 Argyll Street, London, England, W1F 7LD.

Use of Influencer data associated with Google services

Buzzoole’s Application, once your consent is expressed, may also collect some personal data from the Google services you use. Please see below a list of the authorisations we require and their purpose.

Linking your YouTube channel with Buzzoole:
Linking your Google+ channel with Buzzoole:
Linking your Gmail account with Buzzoole:
Linking your Analytics account with Buzzoole:
  • the data for accessing the contents of your blogs will be used to calculate the level of influence you have on your audience and to assess the visibility and performance of the posts you produce in the Buzzoole campaigns.



By phone
Personal data: telephone number

BY Mailing list or newsletter
Personal data:Post Code, Town, Surname, Cookies, user information, e-mail, country, Name, telephone number, profession, county, website

By Contact Form
Personal data:Post Code, Town, Surname, Cookies, user information, e-mail, country, Name, telephone number, profession, county, website, Company Number and/or VAT number, number of employees, interest area

By Contacts Managment and messages
HubSpot Email, Magnews Email, Mandrill Email

Personal Data: email use statistics
Users Data Base Management

HubSpot CRM
Personal Data: e-mail, telephone number and/or other data, according to the specific privacy police of the service provider
HubSpot Lead Management
Personal Data: e-mail and/or other data, according to the specific privacy police of the service provider.

Use of cookies

“Cookies” are small text files that are stored by the browser (for example, Internet Explorer or Safari) on your computer or mobile phone. They allow websites to store things like user preferences.

This site, like many others, uses cookies to help us customise your experience.

In particular, if your browser's preferences allow it, Buzzoole may install on your device strictly necessary cookies, i.e. cookies needed for use of the site and some of its features (such as authentication and navigation session management) and functional cookies, i.e. cookies that help keep track of the preferences you expressed during navigation (for example, the selected language).

With your consent Buzzoole may also install on your device performance cookies which can improve the site's performance by collecting information on the number of visitors, the site of origin and the use of the website by users.

Always with your consent, advertising cookies will also be installed to help Buzzoole collect information about your interests in order to suggest commercial communications, to the extent possible, that are of interest to You, or at least consistent with your interests.

In particular, the following cookies could be installed:


Cookie Name

Cookie Description



Google Analytics tracking cookie


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You can give your consent for the above purposes with the simplified procedure provided on accessing the site.

It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website.
All modern browsers allow You to change your cookie settings. You can usually find these settings in the 'options' or 'preferences' menu of your browser.

Below are the directions for handling cookies through these major browsers’ settings:

Furthermore, with your consent, Buzzoole could allow third parties to install, through its website, cookies that enable the collection of surfing data to suggest commercial communications that are in line with your interests (i.e. third-party cookies).

In particular, the following cookies could be installed:


Cookie Name

Cookie Description



A generic test cookie set by a wide range of web platforms.


Google advertising cookie used for user tracking and ad targeting purposes.

Consent to the installation of these cookies can be given in the short description in the information provided on access to the site and can be withdrawn in the manner provided by the respective information.

Buzzoole Ltd
Palladium House, 1-4 Argyll Street, London,
England, W1F 7LD