Technology is profoundly changing Influencer Marketing. Live shopping, the metaverse, NFTs (Non-Fungible Tokens), avatars, and the creator economy are some of the phenomena that need...
Influencer Marketing is evolving at a rapid pace, across the technical fronts of the main platforms but also because it's emerging as one of the most successful additions...
The choice of the most suitable creators - the first stage of the Influencer Marketing process – must answer clear questions: it’s best to highlight what you want to...
The results of our new research on the use of #ad on Instagram during the first half of 2019 show that, despite having been under scrutiny for issues such as Influencer...
In this white paper, we present a range of benchmarks that not only provide more advanced marketers with a compass on which to base their Influencer Marketing...
The number of influencer-generated posts surpassed 2.6M last year, growing by more than one million compared to the previous 12 months (2,621,741 vs 1,516,349).
Influencer marketing currently has to contend with a parallel market of players who sell and buy non-genuine followers, likes, comments and views. Buzzoole’s technology...
Measuring the impact of investments in influencer marketing continues to evolve, but remains one of the biggest challenges our industry faces. Through our collaboration...
Getting oriented is crucial to making the right marketing investment decisions. This handy guide builds upon the Market Guide for Influencer Marketing Solutions published by Gartner...
Our latest ‘State of the Industry’ report produced in partnership with The Drum looks at the current state of influencer marketing in the US and the UK, and aims to uncover the latest...
Buzzoole profiled the top five Creators and Brands that used the hashtag #diversity in June 2019.
Buzzoole released its monthly rankings of the top and rising Beauty Influencers, specialising in the creation of unique...
Buzzoole’s monthly rankings for the best top and rising star travel Influencers, who bring their talents across...
Buzzoole profiled the top 5 foodie Creators on Instagram, both rising stars and top Influencers.